Challenge

Seeing the potential in reaching the gamers demographic group through the sponsorship package with Lien Quan Mobile, during the second half of 2020, CLEAR Men 3in1 wanted to go beyond the sponsorship and create deeper engagement with gamers. Through this campaign, CLEAR Men 3in1 aimed to:

• Build brand love and make a talk-of-the-town campaign
• Convert 50% Liên Quân Mobile players into CLEAR Men 3in1 users
• Become No.1 brand in gaming platform

Insight

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SOLUTION

We created creative tactics to establish CLEAR Men 3in1 as an inseparable ally of gamers during their battles, helping gamer refresh their bodies and minds to achieve unbeatable moments in both virtual and real-life fronts with the key message “3 chiêu bất bại, Bản lĩnh leo rank”.

Leveraging deep insights from gamers, we rolled out the campaign and engaged with the audiences through authentic, insightful contents across all relevant touchpoints.